I've never believed in Less Is More, but I do believe in Keep It Simple and this simple rule is what separates Beyonce and Cascada from more melodramatic pop stars. Their most recent videos are good examples of what makes a successful music video.
Rule #1: Minions with strange heads.
Rule #2: Command your minions.
Rule #3: Subtle exhibition of power.
Rule #4: Don't detract from what really matters.
Music videos should not require anymore thought than the song it's displaying.
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